Organic search is an important way to generate traffic for your blog. While SEO can be daunting, it’s important to make sure that your content is visible to others.
To get your blog posts ranked higher in organic search results, you must use basic SEO tactics while making sure that your content is still readable. When using effective SEO practices, you overcome the hurdle of capturing the reader’s initial interest. Once you’ve optimized your content correctly, users who land on your blog will already be eager to digest the content you’ve created.
From there, all you have to do is maintain their interest with thorough research, a well-organized structure, and quality content. This is very important for businesses who depend on organic traffic to drive leads and generate sales.
Here are six easy search engine optimization (SEO) tips to help get your blog noticed:
Identify the target audience for your blog
Creating buyer personas for your business is an effective way to target readers using their buying behaviors, demographics, and psychographics. Without this insight, you could be producing grammatically correct and accurate content that few people will click on because it doesn’t speak to them on a personal level.
Conduct keyword research
One major SEO misconception is that you should try to incorporate as many keywords as possible. This actually hurts your SEO because search engines consider this keyword stuffing. Instead, choose only one or twokeywords that match the intent of your ideal reader.
Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a keyword rich description of the photo.
Keep in mind that search engines value visuals for certain keywords. Images and videos are among the most common visual elements that appear on the search engine results page. In order to achieve a coveted spot in an image pack or a video snippet, you’ll want to use original photos / videos, and add descriptive alt text to every visual element within your blog post.
Write a catchy title
The main purpose of a search engine is to display relevant sources based on a search query. The title of your blog is the first component for the search engine in determining the relevancy of your content.
It’s very important to include your keyword in the title. Here’s a helpful tip to remember: include your keyword in the first 60 characters of your title, because this is where Google cuts off the titles in the search engine page results.
Include an enticing CTA
CTAs come in all types of formats, so get creative and experiment with them. Buttons, hyperlinks, and widgets are some of the most common CTAs, and they all have different purposes. But the main purpose of a CTA is to lead your reader to the next step in their journey through your blog.
A great CTA is relevant to the topic of your existing blog post and flows naturally with the rest of the content. Whether you’re selling a product, offering a newsletter subscription, or wanting the reader to consume more of your content, you’ll need an enticing CTA on every blog post you publish.
Focus on the reader’s experience
The reader experience is the most important part of a blog post! This experience includes several factors like readability, formatting, and page speed. With this, you’ll want to write content that’s clear, comprehensive of your topic, and accurate according to the latest data and trends.
No matter how many SEO tips you implement, the bottom line is that you need to have content that resonates with your visitors. Good content leads to more shares, likes and users returning to your site.
If you’re too busy to keep up with your blog optimization, Jen The Wordsmith has got you covered. Contact me to learn how I can help you get more prominent positioning on search engine results pages.